Where Discovery Has Taken Us
Today's business is all about overcoming challenges. New World Connections' year-in and year-out success is a result of our ability to discover solutions to a variety of challenges.
New World Solution: A Better Way to Brace Yourself
It's not often that New World receives the opportunity to help heal the sick, but it has happened. A recent U.S. government estimate suggested that more than three percent of the working population suffered from carpal tunnel syndrome (CTS) a painful progressive condition that begins in the hand and wrist, and radiates up the arm.
To aid CTS sufferers, a company came to us to help them build a better support for sufferers. We analyzed the drawbacks of existing devices; engaged chiropractors and orthopedists in research; and then created and experimented with sample components and prototypes. Much of the development was done in Hong Kong, with the actual manufacturing taking place in the interior of China.
Challenge: Carbon "Dating"
New World Solution: An International Marriage
Water flows in one direction, but international business goes everywhere. So, while most of New World's business was helping U.S. companies find new and better sources for materials and products, now we are asked just as often to facilitate the flow of business in both directions.
Because of favorable currency conditions as well as longstanding development in the United States, a Korean firm recently asked us to seek out an American manufacturer of carbon fiber. As we gained a greater depth of understanding regarding their business needs, discussions progressed to where they also expressed interest in a U.S. resin producing supplier whose products they could distribute on an exclusive basis in southeast Asia. After scouring the market, we located a large American chemical company that did not already have Korean distribution for these particular products and was just beginning its own tentative steps to find its way. New World served as matchmaker to an the international corporate marriage.
Challenge: Wooly Accounting
New World Solution: Muy Fácile, Como Uno, Dos, Tres
Malta has only rare occurrences of cooler winter weather, but that wasn't the concern of the manufacturer from that country who contacted New World. They wanted to secure fine woolen textiles at the right price. Their goal was to replicate the traditional tweeds that English and Italian clothiers had made famous. The problem was that traditional sources made such fine woolens at costs prohibitive for their market.
We have extensive experience in this area and were able to call on partners from years past and follow up on their leads. That led us to a Uruguayan mill able to produce woolens of the quality the Maltese manufacturer demanded at the price they needed to satisfy their customers.
Challenge: An Inorganic Dilemma
New World Solution: A Home Grown Answer
One of many things that makes New World's business so exciting is that changing tastes and circumstances throughout the world are constantly opening up new business opportunities. With international interest in environmentally sensitive products expanding, we were called upon to find a way to increase capacity of organic yarns for one of our clients.
Originally, we had expected to be able to rely on the increasing numbers of acres already being devoted to the cultivation of organic cotton. However, much of what was already planted was committed and at prices that we were convinced could be bettered. So, working through connections we have with Turkish organic cotton producers, we were helped a group of Pakistani cotton growers segregate certain of their fields and begin their own cultivation of organic cotton to their own as well as our client's benefit.
Challenge: Currency Evaluation
New World Solution: The Wealth of Nations
Sometimes a day at the office is like being tour guide for an international bazaar. New World might be on the hunt to help companies who have contracted with governments to accept offset trading credits or goods in place of a hard currency. Or our job could be to aid a company with goods in one country, but little knowledge of how to market them somewhere else.
Where have we led folks in the last couple years? For a specialist in the field we found cement underneath the world price. We were able to hook up a company looking for waste plastic with the landlord of an Indian company that had gone bankrupt and providing mountains of polyurethane instead of the mountains of rupees due in rent. And we are currently engaged in building international distribution channels for an American producer of religious iconography who developed their inventory based on assumptions that in retrospect have proven slightly optimistic.
